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OCEANA - Benefit Party
Press Release - February 2, 2010

Get ready to ROCKNROLA! A chic and edgy new post-recession brand of jewelry hits Madison Avenue in NYC on February 2. ROCKNROLA, and its six initial lines, is sure to become the buzz of socialites, celebs and the everyday woman.

From Susan Cohn Rockefeller and Carola Mack, ROCKNROLA designs combine downtown cred and uptown swank with a social conscience.

The launch will be held on February 2nd from 5:30 to 9:00 PM at BUCK HOUSE (1318 Madison Avenue at 93rd Street) the eclectic gallery owned by artist and designer Deborah Buck, also an Ocean Council member. And 100% of the proceeds from the evening will benefit Oceana, the largest international organization focused solely on ocean conservation.

"The vision behind the line was to design pieces as versatile as the little black dress; something chic and always in fashion that makes a simple but powerful statement to 'wake up' and do something about the world we live in," said the brand's designer Susan Cohn Rockefeller an environmentalist, filmmaker and author whose latest documentary film Making the Crooked Straight will debut on HBO in April. "ROCKNROLA speaks to all age groups in the post-recession reality through a mix of new, old, edgy and classic jewelry."

"This will be an opportunity to celebrate our love for the planet and the launch of the ROCKNROLA jewelry line with a special sale in honor of Valentine's Day," said Carola Mack, creator and former manager of Au Bar and Carola's bars in Manhattan and fundraiser for Alzheimer's research. "The jewelry is gorgeous and radical; a true conversation starter."

Susan Cohn Rockefeller, who produced the internationally-acclaimed documentary A Sea Change, is the chairwoman for Oceana's Ocean Council which works to protect and restore the world's oceans.

"As an environmental activist I found myself thinking: why can't people Wake Up, Stop Idling, and Kick Some Ass?" said Susan Cohn Rockefeller. "And we've carried these edgy messages, and other bold messages, throughout our lines."

Another part of the new jewelry brand draws from the calming wisdom of the Bible and universal spiritual truths.

Each piece of jewelry reflects a deep commitment to nature and the creativity that it inspires. All materials used in the jewelry are sustainable and sourced through an environmental lens. And all pieces are made in the USA.

On their website, the ROCKNROLA partners summarize their brand's message: "In today's ever faster moving world, we all need a reminder to relax and turn our focus to what really matters: love, unity, nature and peace. With this in mind, Rocknrola offers six lines of jewelry that help us reset our life-pulse to a pace more in tune with nature."

ABOUT THE ROCKNROLA LINES

In today's ever-faster world, we need reminders to relax and turn our focus to what really matters: love, unity, nature and peace. With this in mind, Rocknrola created six lines of jewelry that help us reset our life-pulse to a pace more in tune with nature. Designs are drawn from our oceans, our forests and our gardens, right down to the pollinators — the bees and the butterflies — that keep our earth lush and bountiful. But these pieces aren't just beautiful, they also encourage us to: Wake up! Enjoy life! Celebrate one another! Cherish yourself! And work hard to nurture our planet!

Rocknrola: Where Uptown chic meets Downtown cred.

Oceana: Celebrate the source of life.